The project aims to conceive, organize and simulate the implementation of new smart transport modes and services to optimize integration with lifestyles, and also with already existing individual and collective transport. For this, three levels of decision (strategic, tactic and operational) will be approached covering the institutional design required for the regulatory environment, network planning focusing on productive efficiency as well as efficiency in consumption, and enforcement and performance monitoring at the operational level. Performance assessment at the strategic level will also be developed. The ITS lab is involved in the modeling and simulation of these innovative modes and services. A stated preferences survey has been designed and will be used to collect data on users' preferences for these modes and services. DynaMIT and MITSIMLab are also being modified to add congestion pricing simulation capabilities.